ABOUT FROTH

FROTH FOOLERY! "Make the moment matter"... Meaning make the moment last or making it all count for something. It all stems from this idea that life is short, but it is something to be valued and appreciated. So, Typically people hear this idea of making the moment last and they think to do something exciting with the passing and limited moment in front of the. And...well, yes, that is the purpose of this clothing brand, but it goes much deeper than just indulging in a "spur of the moment" decision to make good memories. It is an encouragement that EVERY MOMENT MATTERS!

Not Just the fun once in a life time moments, but every mundane task and scheduled event is a God given gift that we should not take lightly. Froth is built on this truth that God is present in every moment, good, bad, and the ugly moments. The times we wish we could forget and the times we hope and pray we never do. And in all these things, though it might be hard to define it until much later on in life, there is a purpose and reason in every second, every breath, every interaction, heart beat, word spoken or unspoken, all these little moments lead us closer or further away from the artist and creator of our lives depending on if we truly try to "make the moment matter".

Finally, Froth Foolery has the Foolery at the end because it comes from 1 Corinthians 1:27-30 where scripture explains that God chose the foolish things & people to shame the wise so that no one can boast in anything but Him. And so, in the message of making a moment matter, this silly little insignificant clothing brand promotes glory to God, no matter what circumstance. You do not need to be rich, successful, or have it all figured out to celebrate and live a meaningful life. True joy, true purpose, true celebration is beyond ourselves. So, as imperfect as life is in the fact that there will always be a struggle of some kind, Froth Foolery was designed to remind you to celebrate this brief and beautiful life that we get to live. Everyones looks different, and the amazing part is getting to celebrate that with family, freinds, out in nature, or with alone with God. Theres no promise of an easy life, but with God even the fools have a reason to rejoice.

Blessings,

Isaac Moore